SEO & AI Search Innovation

SEO strategy for a world where AI answers now come first

Your customers are getting answers from AI before they ever interact with you brand and the cost of waiting to act on that is compounding every single day. With 15+ years of experience building SEO programs that have driven real, measurable growth for brands that couldn't afford to get it wrong, I know exactly what separates the ones that win from the ones that don't. Winning has never been about shortcuts or gaming algorithms. It has always been about earning trust via helpful content, and I can show your organization exactly how to get there.

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Point of View

The brands winning in today's AI search results didn't abandon SEO, they doubled down on it

58%

#1 Google results have a 58% higher chance of getting cited as an AI result. By position #10, that drops to 14%.

ChatGPT and Perplexity don't build their answers from thin air. They retrieve from the web, and the source they trust most is Google's index.


SEO isn't dead, it's the foundation every brand visibility playbook is built on. Brands that skip the SEO fundamentals in favor of GEO & AEO shortcuts are handing their AI visibility to competitors who didn't.


Trust and authority is what gets your brand cited and surfaced. And these are earned the same way they always have been — through great content that deserves to rank.


Expertise
01
Holistic SEO Strategy & Program Leadership

I transform search from a siloed tactic into a cross-functional revenue driver, ensuring your brand maintains its competitive advantage as the market shifts.

02
AI Search Optimization for Brand Visibility

I help your brand become part of what AI knows. So when your ideal customer asks the question, your brand is the answer.

03
Quantifiable Revenue Impact

I build the business cases that make SEO investment impossible to ignore: translating technical debt into dollar risk, and organic opportunity into a growth story the C-suite can act on.

04
Technical SEO & Machine Readability

I excel at the behind-the-scenes work that makes a website readable and discoverable by Google and AI systems. A well-structured site signals authority and helps bots and users find and understand which content is most helpful.

05
Operational Efficiency & AI Innovation

I help organizations and teams implement AI-powered workflows that handle keyword gap analysis, schema creation, and metadata optimization — freeing up talent to focus on strategy rather than execution.

06
Securing Buy-In & Trust

I bridge the gap between technical execution and boardroom strategy, translating search performance into the language of market share, brand authority, and long-term business impact.


Background
2022 — 2026
Wpromote
Head of SEO
2021 — 2022
Contentsquare
Enterprise Success Manager, CRO
2019 — 2021
Moz (Ziff Davis)
Sr. Enterprise Success Manager
2017 — 2019
Microsoft
Director of SEO
2012 — 2017
iProspect (Dentsu)
Regional Director, SEO
2011 — 2012
MRM/McCann Erikson (Interpublic)
Sr. Analyst, SEO
2009 — 2011
ZAAZ (WPP)
Search Marketing Strategist, SEO
B2C B2B E-COMMERCE & RETAIL LOCAL DTC STREAMING HEALTHCARE PUBLISHING EDUCATION TECHNOLOGY FINTECH TRAVEL AUTOMOTIVE HOME SERVICES FURNISHINGS HOSPITALITY SOFTWARE

Contact
Let's talk about how SEO can work harder for your business.